And I think they are wrong.
I hate saying that because there are so many nuances when looking at ways to drive culture in an organization but the fact of the matter is this…
As soon as you make something someone’s responsibility – it’s no longer anyone else’s job.
Hire a proofreader – typos are now their fault right? What happens when copy goes to print and there is a typo? “Hey – I sent it to the proofreader – it’s his job to catch typos.”
Have sales people? Sales is their job. No longer do the rank and file think their job is to talk about business with friends and family – even if they live next door to possibly the best contact ever for the company. “Hey –I’m in accounts payable. We have sales people who are supposed to talk to people about our products and services. It’s their job to identify prospects and call on them – not mine to recommend my neighbor.”
See what I mean.
Sure we have to have specialties. We have to have job functions. But in the big picture scheme of things as soon as you codify, quantify and assign responsibility to something it ceases to be everyone’s responsibility.
Culture is a defined as a set of shared values, behaviors, norms. Shared. Operative word. Shared means we all have a part in the outcome and the input.
If you create a job called “Culture Chief” you’ve just provided a backdoor for every manager, every employee to use as their personal escape route when culture starts to go wrong at your company.
Engagement scores down… “The Culture Chief didn’t return my calls.”
Retention down … “What is the Culture Chief doing to impact retention.”
Sales drop due to bad customer service… “The Culture Chief was supposed to do a seminar on how we are a customer focused company but got tied up in a meeting about creating a new team building event.”
Culture isn’t a position. Culture isn’t a job.
Culture is who you ARE. Culture is who you are COLLECTIVELY.
Until companies understand that culture is a collective responsibility and that no one person or one program can drive culture we will continue to struggle with a creating and maintaining culture.
Don’t Create A “Culture Chief”
Create a culture.
Very, very different.
What do you think? Is this too narrow? Or maybe too broad? All I know, my experience is that as soon as you give someone the responsibility for something – everyone else is happy they don’t have to worry about it anymore.
Originally posted on on Incentive Intelligence