We often get RFPs – Requests for Proposal – in which a company will spell out their needs, the program they “want” and the general structure of what the program will look like, how it will operate, the award values, and in some cases, the communication design elements.
I know the requesting company is very proud of their work. They put a lot of effort into the RFP and they think it will make it easier to choose a partner with whom they will build and run their reward program (this applies to both employee programs as well as channel programs.)
Unfortunately – what they get at the end of this exercise – is the company that can best answer their questions in the RFP – not the company that can best design and operate the program THEY NEED to drive the objectives they outline in their document.
I’ve seen that inference before but it is always nice to be reminded of it.
When something is sooooooo ubiquitous, so all encompassing as water is to a fish – it is precisely the thing you miss in your program design calculations. It is the obvious you miss because it fades into your intellectual background – you just can’t see it. It’s the gorilla in the basketball game that you miss because you’re so focused on something else.
While the post on We Know Next is focused on understanding corporate culture, you could almost remove the references to culture and substitute “Recognition and Reward System” (RRS.) The idea is the same.
We’ve actually incorporated that step in all of our client engagements. A screen shot from our website below provides a high-level overview of our process.
The first step is to provide a third party point of view on your company, your culture, and your employees, to help you design the best program for your environment – not the program our software is designed to run.
We create – with you – the program your company needs.
Doing an effective job on your program design can only start with a new and different perspective on your company and program.
So – ask us about Step One.
Let us point out that you, in fact, do swim in water.